PAST PROJECTS: Mediterranean Olive Tree at L’Occitane
We’re pleased to present the award-winning L’Occitane Mediterranean Olive Tree, which was on display at their flagship New York shop. We provided the custom fabricated tree that became part of the immersive concept store.
The entire shop was created to be experimental and disruptive – a new way to engage shoppers who were used to buying things online. The interactive elements included a rain shower sink, free hand massages, virtual reality headsets, and a trio of yellow bikes in front of a Provencial French backdrop. Selfie opportunities were everywhere – including the L’Occitane Mediterranean Olive Tree by TreeScapes!
Olive trees are an important component of the L’Occitane brand. Olives are one of their five main product ingredients, along with lavender, verbena, almonds, and immortelle. L’Occitane sources only authentic, local products that are grown in the Provence area of France.
The symbolism is so important to L’Occitane that the brand used a specific olive tree from the Valensole Farm (in Provence) as a signature element in their branding. It was even featured on their shopping bags!
AWARD-WINNING L’OCCITANE MEDITERRANEAN OLIVE TREE
The store’s design and components had won multiple awards, including Retail Design Institute’s 2018 Store of the Year.
L’Occitane en Provence’s experiential store on Manhattan’s Fifth Avenue was named as the Institute’s 2018 Store of the Year. The 1,870-sq.-ft. space is rich in experiences and is designed to be more agile and disruptive, with plenty of Instagrammable and interactive moments. Customers can explore the brand history and signature products through ever-changing – and interactive — installations that echo the Provencal lifestyle…
Recognizing the team’s effort to elevate the customer experience, the judging panel not only unanimously voted L’Occitane Fifth Avenue as Store of Year, but also honored it with an Experiential Innovation Award for customer engagement.
–And the Store of the Year is…, Chain Store Age
L’Occitane’s Fifth Avenue store also named as the 2018 Spectrum Award Project Winner, and included on Insider Trends list of “31 of the World’s Best Brand Homes.” We’re proud to have our tree featured there, and we love what the press has been saying about it:
Other features include:
•A “rain-shower” sink: customers can test-and-play with products beneath a shower of water from an illuminated canopy above
•A curved communal bench set beneath the canopy of an “awe-inspiring” Mediterranean Olive tree.
–L’Occitane aims for a more immersive, more disruptive flagship, Retail Wire
A communal bench is set beneath a Mediterranean Olive tree. Here, guests are invited to sit under the tree canopy and be transported to the lavender field of Provence via VR headsets.
–Spectrum Awards Winner’s Book
Our L’Occitane Mediterranean Olive Tree was so realistic that it fooled many into thinking it was a real living tree! We can’t think of a better compliment on our design and creation…
The store has a nice mix of the natural and the high-tech. There’s a live tree in the center of the store, and there are also lots of interactive tools and displays, including a virtual reality headset that can make you feel that you’re in a lavender field in Provence.
–The Sweet Smell of France at the New L’Occitane flagship, Dandelion Chandelier
If you’d like a more detailed view of the shop – and our L’Occitane Mediterranean Olive Tree – check out this video from the Grand Opening:
Mediterranean Olive Trees from TreeScapes & PlantWorks are some of our most popular creations. We also used them recently for two different projects in Las Vegas: CATCH restaurant at Aria Resort & Casino and Vanderpump Cocktail Gardens at Caesar’s Palace.
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