Artificial Green Wall at IPIC Theater
Artificial Green Walls were in high demand this year, and we’re expecting interest to continue growing. These non-living vertical gardens have some unique characteristics that make them especially great for commercial design and décor. Our recent creation, the Shuma Custom Vertical Garden for IPIC Theaters, is a great example of a successful Artificial & Preserved Green Wall!
Hamid Hashemi, CEO and President of IPIC Entertainment, planned the theater’s artistic features from the beginning.
“The entire property is inspired by art,” Hashemi said. “We built the space around art.”
–IPIC Entertainment To Call Delray Home, New Luxury Theater Open For Moviegoers
Our vertical garden is just one of many art pieces created for the theater:
“More than a dozen artists were commissioned to create site-specific work for the exteriors and interiors of the theater. On a wall in the lobby, vivid swatches of living* Spanish moss emerge from holes like the remnants of a buried forest, and artist Ernest Zacharevic painted the children that frolic among the foliage.”
–Up Close: IPIC CEO Hamid Hashemi
*It’s actually preserved Spanish moss!
The wall features cozy cushioned nooks that are designed for seating, climbing, or lounging. Each nook has a background of preserved moss, along with replica ferns, Hosta plants, and tropical foliage. Zacharevic’s paintings add life and whimsy to this unique piece of mixed media art.
One recent patron told the Palm Beach Post: “I love that wall. I think it is earthy, invigorating, and zen.” Another article by the Post provides more detail on the range of artwork inside the theater:
“Inside the lobby of the complex are five floor-to-ceiling murals, about 85-by-15 feet each.
Ahead of the opening, people took selfies in front of the artwork, inspired by Miami’s trendy Wynwood Art District.
“It’s really a sight,” said Michelle Soudry, a spokeswoman for the movie theater chain. “People are dropping in to see the incredible art.”
The modern exterior of the theater includes a “living wall” of vertical shrubbery.
“We always looked at building something that would become iconic in Delray Beach,” Hashemi said.
Green walls, living or artificial, appeal to humans because they connect us to nature. This is one of the core facets of biophilic design, which continues to gain in popularity. Custom vertical gardens and walls offer larger than life, aesthetically appealing displays that are perfect for today’s audiences.
A large installation, like the one we created for iPic Theater in DelRay Beach, is sure to impress. People naturally gravitate towards greenery, and a huge wall can make us feel fully immersed in the experience. The large scale also allows adults to feel like kids again. It takes us back to a time when everything around us was big, and life was simpler.
Another favorite feature of artificial green walls is how picturesque they are. Social media users seek out places with interesting backgrounds and features that will look great on social media. Many businesses are using this to their advantage and designing “Instagrammable” exhibits or features.
It’s a savvy strategy that drives foot traffic and results in more online brand recognition online. Vertical gardens are also the perfect way to display your company name, logo, or custom message in a big way.
IPIC Entertainment has accomplished all of this and more with the design of their Delray Beach theater.
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