We’re pleased to present the award-winning L’Occitane Mediterranean Olive Tree, on display at their flagship New York shop. We provided the custom fabricated tree that is now part of the immersive concept store.
The entire shop was created to be experimental and disruptive – a new way to engage shoppers who are used to buying things online. The interactive elements include a rain shower sink, free hand massages, virtual reality headsets, and a trio of yellow bikes in front of a Provencial French backdrop. Selfie opportunities are everywhere – including the L’Occitane Mediterranean Olive Tree by TreeScapes!
Olives trees are an important component of the L’Occitane brand. Olives are one of their five main product ingredients, along with lavender, verbena, almonds, and immortelle. L’Occitane sources only authentic, local products that are grown in the Provence area of France.
The symbolism is so important to L’Occitane that the brand uses a specific olive tree from the Valensole Farm (in Provence) as a signature element in their branding. It’s even featured on their shopping bags!
Above: L’Occitane Mediterranean Olive Tree (fabricated) by TreeScapes
Below: L’Occitane’s signature Mediterranean Olive Tree (real) in France
Award Winning L’Occitane Mediterranean Olive Tree
The store’s design and components have already won multiple awards, including Retail Design Institute’s 2018 Store of the Year.
“L’Occitane en Provence’s experiential store on Manhattan’s Fifth Avenue was named as the Institute’s 2018 Store of the Year. The 1,870-sq.-ft. space is rich in experiences and is designed to be more agile and disruptive, with plenty of Instagrammable and interactive moments. Customers can explore brand history and signature products through ever-changing – and interactive — installations that echo the Provencal lifestyle…
Recognizing the team’s effort to elevate the customer experience, the judging panel not only unanimously voted L’Occitane Fifth Avenue as Store of Year, but also honored it with an Experiential Innovation Award for customer engagement.”
L’Occitane’s Fifth Avenue store also named as the 2018 Spectrum Award Project Winner, and included on Insider Trends list of “31 of the World’s Best Brand Homes”. We’re proud to have our tree featured there, and we love what the press has been saying about it:
“Other features include:
•A “rain-shower” sink: customers can test-and-play with products beneath a shower of water from an illuminated canopy above
•A curved communal bench set beneath the canopy of an “awe-inspiring” Mediterranean Olive tree.”
“Adjacent to the sink is a curved communal bench is set at the base of a Mediterranean Olive Tree. Here, guests are invited to sit under the tree canopy and be transported to the lavender field of Provence via VR headsets.”
Our L’Occitane Mediterranean Olive Tree is so realistic that it fools many into thinking it’s a real living tree! We can’t think of a better compliment on our design and creation…
“The store has a nice mix of the natural and the high-tech. There’s a live tree in the center of the store, and there are also lots of interactive tools and displays, including a virtual reality headset that can make you feel that you’re in a lavender field in Provence.”
Mediterranean Olive Trees from TreeScapes and PlantWorks are some of our most popular creations. We used them recently for two different projects in Las Vegas: CATCH restaurant at Aria Resort & Casino, and Vanderpump Cocktail Gardens at Caesar’s Palace.
If you’d like a more detailed view of the shop – and our L’Occitane Mediterranean Olive Tree – check out this video from the Grand Opening: